SWATH CRM — HOW IT WORKS
From storm to sold, one loop
Swath CRM is a canvassing CRM built on radar-verified storm data. Every claim below is a button you can find in the app. Log in at swathapi.com/crm — works in any browser, installs to your phone (Add to Home Screen) for push alerts.
On the Map tab, toggle Storms. Every radar-verified swath from the last 30 days paints on the map, colored by severity. Tap one: county, hail size, date, and how many doors we already hold under it.
Tap Draw territory and drag a box or circle over the streets you would actually knock — or search any address to jump there first. Name it; storm alerts for that ground turn on automatically.
The moment your territory exists, every building in it pins on the map — free. These gray pins are the neighborhood; loading turns them into leads.
Tap the territory → Pin all N roofs. Each roof becomes a real lead: address, owner, and the hail size measured at that exact roof. You see the exact count and price before anything is bought, and your plan’s included doors are used first.
Team tab → Add crew member → text them the invite link (it signs their phone straight in — no password). Assign the territory; reps see only their doors, managers see everything. Set per-rep credit budgets and commission rates.
Reps work the map or the List: tap a pin → dispo it (Knocked, Not home, Appt, Sold…), add photos, notes, homeowner contact. Pins: damage recolors every door by hail size so crews start at the hardest-hit roofs. The Today view lines up appointments; Route my day opens them as a driving route.
Mark a door Sold and it enters the Production pipeline: Contract → Build set → Built → Invoiced → Paid. Print an estimate that cites the radar-verified hail at that address; invoice with your own payment link.
Your territories are monitored 24/7. When radar verifies a new storm over one, you get an email and a phone push before the competition has looked up from breakfast.
$49/month founding price for the whole crew — 15 seats, 2,000 storm doors and 300 fresh roof records included monthly. SalesRabbit charges about that per seat, with storm data as a paid add-on. Full pricing →
Open Swath CRM → Questions? Ask Annabell — bottom right.